Privacy Policy

We collect information to provide and improve Acuent.ai. The types of information we collect include:

Personal Information

When you create an account, subscribe to a plan, or contact us, we may collect your name, email address, company name, job title, billing address, and payment information. If you integrate third-party tools, we may collect authentication tokens necessary to maintain those connections.

Usage Data

We automatically collect information about how you interact with the platform, including pages viewed, features used, session duration, device type, browser information, IP address, and referring URLs. This data helps us understand usage patterns and improve the product.

Cookies & Similar Technologies

We use cookies, local storage, and similar technologies to maintain your session, remember your preferences, and analyze aggregate usage. You can control cookie settings through your browser preferences. Essential cookies required for platform functionality cannot be disabled while using the service.

• Provide the Service: Operate, maintain, and deliver the Acuent.ai platform, including AI analysis, dashboards, scorecards, and planning tools.
• Process Payments: Handle subscriptions, invoicing, and billing through our payment processor.
• Communicate: Send transactional emails (account confirmations, billing receipts, security alerts) and, with your consent, product updates and announcements.
• Improve the Product: Analyze aggregated, de-identified usage data to improve features, performance, and user experience.
• Ensure Security: Detect, prevent, and address fraud, abuse, and technical issues.
• Legal Compliance: Comply with applicable laws, regulations, and legal processes.

We do not sell your personal data. We share information only with trusted third parties necessary to operate the service:

We may also disclose information if required by law, subpoena, or court order, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

We implement industry-leading security measures to protect your data:

• SOC 2 Type II compliant infrastructure and operational controls.
• AES-256 encryption for all data at rest.
• TLS 1.3 encryption for all data in transit.
• Row-level security ensuring strict data isolation between customers in our multi-tenant architecture.
• Regular penetration testing and security audits by independent third parties.

While no system is 100% secure, we continuously monitor and improve our security posture. For more details, see our Security page.

We retain your personal information for as long as your account is active or as needed to provide the service. If you close your account, we will delete or anonymize your personal data within 30 days, except where we are required to retain it for legal, regulatory, or legitimate business purposes (such as billing records). Aggregated, de-identified data that cannot be linked back to you may be retained indefinitely for analytics and product improvement.

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data, subject to certain exceptions.
• Data Portability: Request an export of your data in a structured, machine-readable format.
• Opt-Out: Unsubscribe from marketing communications at any time.

To exercise any of these rights, contact us at chris@newburypartners.com. We will respond within 30 days.

Acuent.ai is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected data from a child under 13, we will take steps to delete that information as promptly as possible. If you believe a child under 13 has provided us with personal information, please contact us at chris@newburypartners.com.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you by email or by posting a prominent notice on our website at least 30 days before the changes take effect. Your continued use of Acuent.ai after the updated policy becomes effective constitutes your acceptance of the revised terms.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: